For business and press
When sport and power intersect, someone needs to read both sides.
I analyze sport with International Relations tools: soft power, political risk, sanctions, state and corporate money. If your decision or your story runs through sport and power, I can help.
How I can help
Service
Press: commentary and sourcing
Context, fact-checking and expert commentary for stories on sport and power. Deadlines get priority: send the email with DEADLINE in the subject.
Service
Talks and training
Sport as a geopolitical lens, for companies, events, business schools and federations. From keynotes to training marketing and comms teams.
Service
Analysis projects: trigger-based due diligence
When the decision is on the table: entering or exiting a sponsorship, buying a club or team, renewing rights, bidding to host. Geopolitical and reputational exposure assessment using the Map methodology: who's on the other side, what it signals, what could go wrong.
Straight questions
How does a research project work?
You send me the case and the decision it needs to support. I return scope, timeline and a proposal within 48h. The deliverable is a document with declared sources, verifiable data and limitations spelled out.
Do you work with press on tight deadlines?
Yes. Commentary and context-checking for stories on deadline get priority. Send the email with DEADLINE in the subject.
What DON'T you do?
Advocacy disguised as analysis. If the answer the data gives isn't the one you wanted, it's still the answer you'll get.