Tales Matta.
Chapter 6 of 10 Why Trump Bet on the UFC to Win the 2024 Election

6. Evidence II: realignment and demographic overlap

Table 3 presents the electoral realignment data among young voters, corrected against the popular coverage of the case, which frequently circulates imprecise figures.

Group20202024Change
18–24 (overall)Biden 65% vs. Trump 31% (+34 Biden)figure given for the broader 18–29 age bracket in 2024, see row belown/a
18–29 (overall)not directly comparable (different age cutoff)Harris 51% vs. Trump 47% (+4 Harris)Democratic margin falls from +34 (18–24) to +4 (18–29)
Men under 30not isolated in the sources consulted for 2020Trump 57% vs. Harris 41% (+16 Trump)complete reversal of the historical pattern of Democratic advantage in this group
Tab. Table 3 — Realignment of the young vote, 2020 vs. 2024 Source: NBC exit poll (2020); AP VoteCast via Factually analysis (2024). Age cutoffs differ between the two cycles and are not directly comparable row by row; see the methodological note in section 4.

The table is deliberately conservative: the direct comparison between 2020 and 2024 is limited because the polls use different age cutoffs (18-24 in 2020, 18-29 in 2024 in the available sources), and this piece chose to state that limitation rather than force an artificial comparison, as popular coverage of the case frequently does. That said, the qualitative pattern is unambiguous: the young electorate, traditionally the Democratic Party's most reliable base, shifted sharply toward Trump between the two cycles, and the shift was particularly pronounced among young men, the demographic group that overlaps most with the UFC audience.

This demographic overlap is the second pillar of evidence. The UFC is consumed predominantly by young men: a Harris Poll survey in partnership with Sportico (2023) found 55% of combat sports fans identifying as "more conservative" against 45% "more liberal", a ratio that reverses in most other American sports leagues surveyed in the same study. It is important to note that the fact-checking for this piece found no basis in any Nielsen study with this specific breakdown, nor in the "CageWalks" source sometimes cited in popular writing on the topic, which turned out to be a fan content site with no published demographic or political survey. The best-supported figure available is the Harris Poll/Sportico one, used here in its place.